Stuck with Stock? 8 Smarter Ways to Handle Excess Inventory After Slow Sales
No retailer plans to be sitting on piles of unsold stock, but in today’s unpredictable landscape, even the savviest stores can end up with more inventory than they'd like.
Whether it’s due to shifting trends, over-ordering, or a quieter sales period, having too much stock ties up cash, space, and headspace.
It’s something we’re currently working on with a number of our Strut brands, helping them take action now so they’re not only in a stronger position heading into summer but also better prepared for the all-important winter peak. Clearing space now means cleaner stock levels, smarter buys, and sharper storytelling later in the year.
The good news?
There are plenty of strategic, creative ways to work through that excess inventory, without harming your brand or relying solely on discounts.
Here are eight ways to rethink your approach.
1. Refresh and Re-Merchandise
Sometimes the issue isn’t the product, it’s the positioning. Re-merchandising can breathe new life into slow movers. Think of updated photography, new styling, or highlighting a different use case. Even a change in copy can spark fresh interest.
Example: If it didn’t sell as a ‘party piece,’ could it now work as a ‘versatile spring staple’? Test new angles before considering markdowns.
2. Create VIP-Only or Subscriber Sales
Rather than running a public promotion, invite your most loyal customers or email subscribers to a private stock event. This maintains your full-price perception while still encouraging conversion from those who already love your brand.
Bonus benefit: It nurtures your email list and builds trust, people love being treated like insiders.
3. Bundle It with Bestsellers
Bundles are a brilliant way to increase average order value while shifting stock. Package slower items with top performers to make the overall offer more attractive.
Try this: “Your Everyday Edit” or “The Sunday Reset Kit”, bundle a slower piece with something seasonally relevant or trending now.
4. Run Themed Flash Sales
A ‘clearance’ might feel uninspired, but a curated campaign with a seasonal story is much more compelling. Position it as a one-off moment: “Making Space for Summer,” “Studio Favourites,” or “One Last Chance.”
Why it works: You control the narrative, preserve brand integrity, and add a layer of emotion or urgency that makes people act.
5. Partner with a Like-Minded Brand
Stock struggles aren’t unique. Reach out to brands in similar spaces and see if there’s a way to collaborate, a joint giveaway, a bundled offer, or a pop-up event. You’ll access a fresh audience while increasing perceived value.
Think: Your candles + their ceramics. Your homeware + their florals. Creative pairings can reignite interest.
6. Host a Sample Sale or In-Person Event
If you have leftover one-offs, older season stock, or press samples, consider a physical sale. Whether it's a pop-up or a studio event, these sales can generate buzz and clear products quickly.
Even better if: You position it as an exclusive behind-the-scenes moment for loyal customers or local supporters.
7. Donate to a Cause and Share the Story
If items truly can’t be sold, donating to a charity, women’s shelter or local community project not only does good but feels good. Choose a cause aligned with your values and share the journey with your customers.
The ripple effect: It strengthens your brand's purpose and builds emotional equity. Just be sure the message is sincere, not sales-driven.
8. Repurpose or Reimagine What You Already Have
This works especially well in fashion or lifestyle categories. Can fabric be re-dyed? Can surplus candles become mini gift sets? Could items be re-shot and sold as limited ‘seconds’ or ‘studio edits’?
Customers are becoming more sustainability-conscious, and reworked, ‘imperfect’ or one-off edits often sell out faster than you think.
Final Thoughts:
Stock struggles don’t need to spiral. With a little creativity and a clear plan, you can turn a tough situation into a strategic opportunity, clearing space for newness, reconnecting with your customers, and setting yourself up for success ahead of peak.
If this is something you’re battling with, you’re not alone. Many of our brands are facing similar challenges, and we’re helping them work through them with tailored strategy sessions and seasonal planning days.
Get in touch to see how we can support you —and chat through what could work best for your business.